Ongoing Marketing & Sales Services
Your Experienced External Marketing Team
Supplement your team’s existing capabilities or partner with us to serve as your external marketing department. Either way, you get access to experienced talent that can help take your marketing and sales initiatives to the next level.
Our Approach
L2 Digital believes any ongoing partnership must be collaborative, rooted in transparency, flexible enough to pivot in real time, and aligned on what success looks like.
1. Discovery
Up front let’s take the time to understand your goals, expectations and needs. We’ll be the first to tell you whether we’re the right fit and where we can help.
2. Growth Strategy
Before jumping into an ongoing contract, let’s complete a kick-off project to assess your current situation, and then define a customized strategy focused on quick-wins and long-term growth.
3. Execution
Our team of experts then help to activate your Growth Strategy, serving as strategic advisors, supplementing internal teams and/or becoming your external marketing department.
4. Reporting
Regularly, we evaluate performance data to understand what’s working, what’s not and where opportunities exist to improve performance. We then work with you to evolve the strategy accordingly.
Kick-Off Project
Growth Strategy — $4,500
The right marketing and sales approach is often unique to an organization. It is contingent on a number of factors, including customer buying process, available assets and offers, technology, brand visibility, market maturity, competition, and much more.
For this reason, before recommending any type of ongoing program, L2 Digital must assess your current situation. Specifically we’ll dive into:
Goals and objectives
Challenges
Customer buying process
Competitor activities
Content assets
On-site SEO configuration
Keyword performance and opportunities
Website conversion readiness
Contact database
Social reach
Marketing technology stack
Performance data
Sales process
Customized Strategy
Based on L2 Digital’s analysis and findings, the agency will create a customized marketing and sales plan that includes the following:
Smart goal and key performance indicators (KPIs).
12-month campaign roadmap (see below).
Quick-win campaign ideas (minimum 3).
Automation opportunities.
Channel specific analysis and strategy (e.g., SEO, paid, content, email).
Technology stack and utilization recommendations.
Sales enablement opportunities.
Ongoing
Marketing & Sales Program
Within your Growth Strategy, L2 Digital will prescribe an ongoing service package to help activate the recommended program. Packages will be based on internal client capabilities, available budget, existing marketing assets, and growth goals.
Package Levels
Advisor
Starting at $1,000/month
Ideal for clients in need of strategic direction and focus. L2 Digital will marry experience with data analysis to guide strategy and help prioritize monthly marketing and sales efforts.
Specialist
Starting at $2,000/month
Ideal for clients in need of strategic direction and some execution. With this package, L2 Digital often serves as chief strategist and practitioner, executing on select, high-priority campaigns or filling critical internal talent gaps.
Department
Starting at $3,000/month
Ideal for clients looking to outsource their marketing programs. With this package, L2 Digital serves as your marketing department, playing an essential role in all ongoing marketing initiatives.
Support Areas
Depending on the goal, internal capabilities and prescribed approach, L2 Digital will build monthly action plans that include any of the following services.
Services will always be prioritized to secure short-term wins while establishing the foundation needed for long-term, bottom-line business growth.
Tech configuration & integration
SEO
Sales Enablement
Conversion rate optimization
Analytics analysis
Training & support
Paid ad management
Content creation
Email marketing
Lead Nurturing & Automation
Website updates
Performance dashboards
Account-based marketing
Influencer relations
Monthly Action Plans
Transparency is an essential piece to building trust and accountability.
Campaign clients receive a block of hours each month to use across planned campaigns and projects.
All initiatives are laid out in monthly action plans. Each month, you’ll see exactly how your hours are being allocated. You can also view at any time the progress of each activity.
L2 Digital strives to maintain 3-month marketing and sales action plans. And, on a regular basis, these plans are reviewed and updated based on performance data and new opportunities.
Capped Hourly Pricing
Clients shouldn’t be penalized for agency inefficiencies, and agencies shouldn’t be rewarded.
L2 Digital has defined hourly limits for all common marketing and sales services. No matter how long it takes us to complete, you are never charged more than that amount.
If we get work done faster than the capped hours, that’s more time we can spend on other initiatives.
Within your client program workbook, you’ll have access to our standard list of services and the associated hourly caps.
Performance Tracking
Regular tracking and reporting on the right metrics plays a critical role in any ongoing campaign.
At the start of each month, L2 Digital will analyze marketing campaign, website and sales data to understand what happened, why and what to do about it.
It will then record a short video walking through performance dashboards and explain what the data means and what to do about it.
In the accompanying email, the agency will provide a list of key takeaways and discuss possible updates to the monthly Action Plan with the marketing team and leadership.
Sample $3,000/month Program
Kick-Off Project
Growth Plan
$3,500
Months 1 - 12
Year 1 Services Budget
$4,500
+ $36,000
$40,500
Comparative Cost
Salary and benefits for a full-time, senior-level marketer and at least one associate level producer.
$115,000 to $135,000 year