SEO Audit, Strategy & Content Calendar
$3,000
Own Search Result Pages
Solid website fundamentals, domain authority, and well organized and optimized content are the keys to search engine success.
When done properly, not only can a sound approach to SEO drive qualified organic traffic, but it can be repackaged to convert visitors into leads and support sales efforts.
Our Approach
L2 Digital’s approach to search engine optimization starts with defining keyword focus and priority, and then organizing them into topic clusters. From there, we can effectively evaluate your website for best practices and recommend SEO-focused content calendar.
1. Discovery
Up front we need to discuss business offering, goals, customer journey, industry maturity, and customer pain points. We’ll also analyze your link profile. competitor performance, and available analytic data.
2. Keyword Research
Keyword focus and priority starts with understanding where your site performs well now, what gaps exist in search results, and a term’s search volume and competition. From there, we’ll identify and organize topic clusters to focus content and website optimization efforts.
3. SEO Audit
Keyword choices and their placement throughout a site as well as the site’s technical structure all play important roles in how search engines present your business to qualified searchers.
4. Content Calendar
Time to create the content search engines want to see and credible, relevant websites what to link to. Editorial calendars define publishing schedules, content pillar pages and supporting content resources.
Keyword Research & Topic Clustering
Target and prioritize keyword and content efforts around the relevant terms you have the greatest chances of ranking for.
L2 Digital will assess and prioritize topic clusters based on five different factors:
Current Performance.
Search Engine Result Page Relevance.
Competition.
Search Volume.
Available Resource Content.
The combined rating of these factors helps to prioritize the topics that are most aligned with your business and offer the quickest path to organic traffic growth.
SEO Audit
Ensure your site follows SEO best practices to maximize your search engine traffic potential.
To ensure your site is set up to maximized your search performance, L2 Digital will audit your site for:
Crawlability.
HTTPS issues.
Internal linking.
Site speed and performance.
Backlink profile (compared to competitors).
International SEO.
The resulting deliverable is a strategic document detailing errors, warnings and notifications along with suggestions for how to correct each.
Topic Cluster Calendar and Pillar Page Brief
L2 Digital will develop a calendar outlining the content resources needed to establish your company as an expert on a prioritized topic. This calendar will list:
All new assets that need to be created along with headlines and abstracts.
Existing assets that can be enhanced and republished.
In addition, we will create a pillar page content brief. This brief serves as a blueprint for publishing a comprehensive content asset that offers the greatest potential for rankings and backlinks. Content briefs include:
Suggested headline.
Word count target.
Abstract summary.
Content outline (with callouts for existing content resources).
Semantically related terms.
Target backlinks.
Statistics and relevant resources.
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