Growth Strategy
$4,500
Bottom-Line Success Starts Here
The right marketing and sales approach is often unique to an organization. It is contingent on a number of factors, including customer buying process, available assets and offers, technology, brand visibility, market maturity, competition, and much more.
It is critical that marketing and sales strategies are customized for the organization. By doing so, you can prioritize campaign focus, capitalize on quick-wins opportunities, and establish a platform engineered to drive long-term, bottom-line business growth.
Current State Analysis
Before recommending any type of ongoing program, L2 Digital must assess your current situation. Specifically we’ll dive into:
Goals and objectives
Challenges
Customer buying process
Competitor activities
Content assets
On-site SEO configurations
Keyword opportunities
Website conversion readiness
Contact database
Social reach
HubSpot utilization / trial
Tracking technology stack
Performance data
Sales process
Marketing & Sales Strategy
Based on L2 Digital’s analysis and findings, the agency will generate a marketing and sales strategy that details the following:
Smart goal and key performance indicators (KPIs).
12-month campaign roadmap (see below).
Quick-win campaign ideas (minimum 3).
Automation opportunities.
Technical SEO website audit.
Channel specific analysis and strategy (e.g., SEO, paid, content, email).
Technology stack and utilization recommendations.
Sales enablement opportunities.
