Reporting

Web Analytics Agent

Insight Collector Ai Marketing Automation

Pull. Analyze. Strategize.

Uncover how website traffic performance changed, what caused the fluctuations, and then, most importantly, what to do about it.

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Trigger

Triggers are always customized to your processes.

Scheduled

Schedule the automation to run daily, weekly or monthly.

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Operations

These are standard operations. Actual operations will be customized to your needs.

1. Data Pulls

  • Pull session or conversion data for the current and previous timeframes.
  • Compare the two time frames to uncover how the metric changed.
  • Dive deeper into the analytics layer-by-layer to uncover the root cause of the changes.
  • Pull and analyze data from other tracking and reporting tools to paint a fuller picture of why changes happened.

2. Analyze

  • Pull in recent campaign activities that may have influenced marketing performance.
  • Gather buyer persona and customer sales journey context (e.g., seasonality, external factors).
  • Analyze performance and campaign context to uncover what happened and why.  
  • Summarize findings.

3. Strategize and Report

  • Pull goals for your campaigns or channels.
  • Review the analysis and compare performance against goals.
  • Brainstorm a list of campaigns to run or content to generate that maintains any positive momentum or helps stop any slides.
  • Generate a report summarizing the performance data and outlining the next steps strategy, and deliver it to key stakeholders.

AUTOMATION IMPACT REPORT

MANUAL EFFORT

None

Your team's only task is to review the generated report.

OUTPUTS

1

The summary email with performance analysis and strategic next steps is the only output.

TIME SAVED

5+ Hours

A mid-level marketer may take 5+ hours to research, analyze and write this type of report.

Client Example

Organic website traffic played a huge role in one L2 Digital client's business. This channel generated most of their leads and sales, so the company wanted to keep a close eye on performance.

L2 Digital built an Ai-powered automation that pulled and analyzed Organic Search data. The automation starts with channel performance and then drills into source and landing page data. It also pulls similar performance data from Google Search Console.

The automation pulled in campaign activities, buyer behavior descriptions and personas to help analyze and explain performance.

In the performance summary email, the automation also includes five content article ideas the company should write next based on the findings.

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Let's jump on a call and talk through your needs and where you see Ai automations helping your business.

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