Scalable Sales Program for Work Vehicle Upfitters & Distributors

Never hear — I wish you called last week — again.

For work vehicle upfitters and distributors, timing really is everything. Customers only need you when updating their fleets, and if you're not top of mind, you miss the sale.
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L2 Digital helps you land more projects by building an invisible sales coordinator that consolidates opportunities, automates proactive outreach, and prioritizes follow-ups.

+60%

"Thanks to our cold outreach sequences and CRM usage, we grew 60% last year with fewer salespeople."

Tim Caldwell, Messer Truck and Vans

Our 3-Part Sales System

The way vehicle upfitters and distributors win in today's market is not through Google and Facebook ad spend. It's with a modern CRM and proactive outreach—consistently letting customers know you're there and how you can help.

1. The CRM

We move your sales data out of notebooks and into a live dashboard so you can see every project opportunity in real-time.

Consolidate contacts and companies
Log all communications
Automate follow-ups
Track sales opportunities
Post project rating and review request automation
Access a real-time sales pipeline and dashboard

2. Cold Lead Outreach

We find the local fleets (HVAC, electricians, construction, etc.) for you, pull the contact and start the conversation so your reps only have to talk to warm leads.

Local business research and verification
Lookalike email setup to protect your sending domain
Introductory email sequences
Priority call list compiled for sales reps
Geographic route planning

3. Proactive Customer Engagement

Our Touchbase Campaign and weekly priority call lists ensure every prospect and customer gets a call and/or email every 30 days.

Contact enrollment review and approval
Last purchase tracking system
Industry-specific content
Weekly priority call lists
Goal and conversion tracking
Project recap content generation

shared Intelligence

L2 Digital primarily works with work vehicle upfitters and distributors who sell to designated geographic markets. Every campaign we run is closely tracked and evaluated.

The benefit to you is that lessons learned in one geographic market apply to others. Our full client portfolio wins together.

L2 Distributor Sales Package

$3,000 / Month

The L2 Distributor Sales Package is designed to level up your sales and marketing program while streamlining and prioritizing your sales team's workload.

Platform Setup: CRM configuration, cold outreach campaigns, database cleanup, lead form integration, and sales pipeline.
Prospecting: Local business research, industry-specific sequences, interest alerts, and inbound lead processing.
Engagement: Deal-stage follow-up workflows, last-touch tracking, and post-project check-ins.
Sales Coordination: Touchbase campaign, weekly priority call lists per rep, and sales route planning.
Credibility Content: Project recap content generation and Google Business rating and reviews.
Reporting and Support: Weekly reporting dashboard, dedicated L2 account manager, and 1-on-1 team coaching.

Content Add-On

$1,500 / Month

Arm your sales team with the resources and credibility content they need to close more sales while expanding your visibility online.

Industry Resource Content: Publish three blog posts each month featuring innovation, industry-specific build solutions and products.
Work Vehicle Trend Report: Take local work vehicle sales data and publish a report informing customers what's new in work vehicle sales.
Email Newsletter: Every month, send an email newsletter with the latest information and resources subscribers need to maximize the efficiency of their fleets.
Social Publishing: Convert content resources into social shares so audiences see you more frequently and gain a deeper understanding of what you do.

Scalable Sales Program for Upfitters & Distributors